What happens in a Planning Call?
Before: I’ll send you 10-15 questions to answer before we meet—nothing overwhelming, just enough to help me understand your audience, your offers, and your website goals.
During: We’ll spend 90 minutes talking through your brand, what you need your website to accomplish, and any questions you have about the process.
After: You’ll get follow-up information about anything we discussed, plus a one-page narrative that captures my take on your controlling idea: the strategic foundation for your website project.
Cost: $500
What’s next?
Keep scrolling to see an overview of the entire website process.
Submit this form, and we’ll send a few times to choose from for our 90-minute session, along with an invoice. I can’t wait to connect!
Have a question before you book?
Please email me at angie@angieschultz.com, and I’ll respond within one business day.
Here’s how I do websites.
Step 1:
Planning Call ($500)
We start with a 90-minute Planning Call. Then, as part of this step, I’ll write a one-page narrative that captures your brand at the highest level. This is our controlling idea: the North Star for your website project.
Step 2:
Sitemap ($0-$500+)
For simple sites, I build your sitemap alongside Step 1 at no additional cost. For complex sites, this becomes a paid step. Either way, you get a visual structure of every page you need and how they connect—plus a full proposal for the rest of the project, including budget and timeline.
Step 3:
Brand Message Guide ($TBD)
When you give me the green light, I’ll move to your Brand Message Guide, a strategic resource we need for the website and a tool that you can keep using for years to come. It includes messaging for all your audiences or services
Step 4:
Guiding Principles (Optional)
If you don’t have clear mission, vision, and value statements (or what you have doesn’t capture who you are anymore), I can write them. They’ll inspire your About page, hiring process, and internal communications.
Step 5:
Website Prototype ($TBD)
Next, I build your grayscale wireframes , a fully clickable prototype of your entire website, including all the words. It’s pre-design (no colors or images), but everything else is there. Read, click around, and experience the vision.
Step 6:
Feedback & Support ($TBD)
When your developer has the wireframes, I step back but stay available. I review pages as they’re designed, tweaking language to ensure the vision translates well. Just before launch, my copy editor and I do a final review.
Step 7:
Supporting Assets (Optional)
My team and I can develop other pieces you need, too, like lead magnets, email sequences, and other content that support your website ecosystem. Our engagement here is optional, but is a great way to keep everything aligned.
Step 8:
Quarterly Check-Ins (Optional)
To achieve optimal function, we need to assess engagement and adjust as needed. We ask: Where are people scrolling? Clicking? Bouncing? I encourage a twice-yearly review to refine as we understand real-world behavior.