What happens in a Planning Call?
Before: I’ll send you 10-15 questions to answer before we meet—nothing overwhelming, just enough to help me understand your audience, your offers, and your website goals.
During: We’ll spend 90 minutes talking through your brand, what you need your website to accomplish, and any questions you have about the process.
After: You’ll get follow-up information about anything we discussed, plus a one-page narrative that captures my take on your controlling idea: the strategic foundation for your website project.
Cost: $500
What’s next?
Keep scrolling to see an overview of the entire website process.
Submit this form, and we’ll send a few times to choose from for our 90-minute session, along with an invoice. I can’t wait to connect!
Have a question before you book?
Please email me at angie@angieschultz.com, and I’ll respond within one business day.
Here’s how we do websites.
Step 1:
Planning Call ($500)
We start with a 90-minute Planning Call. Then, as part of this step, I’ll write a one-page narrative that captures your brand at the highest level. This is our controlling idea: the North Star for your website project.
Step 2:
Sitemap ($0-$500+)
For simple sites, I build your sitemap alongside Step 1 at no additional cost. For complex sites, this becomes a paid step. Either way, you get a visual structure of every page you need and how they connect—plus a full proposal for the rest of the project, including budget and timeline.
Step 3:
Brand Message Guide ($TBD)
When you give me the green light, we’ll move to your Brand Message Guide, a strategic resource we need for the website, and that you can keep using for years to come. It includes messaging for all your audiences or services
Step 4:
Guiding Principles (Optional)
If you don’t have clear mission, vision, and value statements (or what you have doesn’t capture who you are anymore), we can write them. They’ll inspire your About page, hiring process, and internal communications.
Step 5:
Website Prototype ($TBD)
Next, I build your grayscale wireframes , a fully clickable prototype of your entire website, including all the words. It’s pre-design (no colors or images), but everything else is there. Read, click around, and experience the vision.
Step 6:
Feedback & Support ($TBD)
When your developer has the wireframes, I step back but stay available. I review pages as they’re designed, tweaking language to ensure the vision translates well. Just before launch, my copy editor and I do a final review.
Step 7:
Supporting Assets (Optional)
My team and I can develop other pieces you need, too, like lead magnets, email sequences, and other content that support your website ecosystem. Our engagement here is optional, but is a great way to keep everything aligned.
Step 8:
Quarterly Check-ins (Optional)
Websites aren’t perfect on day one—we learn by watching engagement. Where are people scrolling? Clicking? Bouncing? I encourage a twice-yearly review to refine as we understand real-world behavior.