I had worked in marketing as a copywriter and communication strategist for about a decade before I attended one of the first StoryBrand workshops. When Donald Miller broke down the framework, it brought tears to my eyes (no joke, I had to leave the room).
Finally, I had structure to help audiences feel heard, validated, and hopeful about solutions that could genuinely make their lives better. I could trade what often felt like trickery for clarity… and tactics for authenticity.
It’s been years since then, and I still haven’t gotten off the StoryBrand copywriting train. As part of the inaugural certification cohort, I am one of three Guides who have practiced StoryBrand copywriting the longest and have had the honor of working with hundreds of businesses and organizations along the way.